8 Steps To Follow Before You Publish Your Next Blog Post

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8 Steps To Follow Before You Publish Your Next Blog Post
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One thing that binds us together is our love of blogging. We always look forward to our brainstorming sessions.  Our collaboration happens at no particular time and it can even happen when one of us is on a coffee break at work.  Inspiration is always there and we make sure we have a pen and paper handy to write it down and; in our case, our notepads are right on our devices ready for idea generation.

When the idea is ripe for a blog post, we gather all the data, pick an image or; in our case, create a video if we feel the topic will be a good video material.  Then we go through the process of writing and putting everything in draft mode on WordPress. Having an idea and creating content is one process but there are other several things we check before we hit the publish button.

1.  Check your grammar and spelling - We are lucky that we work on our articles together. We always make it a point to check and edit our posts. If you don’t have a partner, ask a friend to look at your work with fresh eyes. Sometimes when we have been working on a particular post for a long time, we tend to overlook mistakes and mispellings. Your work is a mirror of who you are. If your readers see that you are careless then that will be the impression you will leave with them.

2.  Check if your words or statements make sense - After writing your post in full, it is always a good idea to re-read it out loud to see if the words and statements you have written make sense.  Sometimes the words sound great in your head but may not make sense in relation to your entire article.

3.  Check your links - User experience is important even for blogs. Your thoughts and images should flow easily, but it doesn’t stop there. Make sure the links you have integrated in your post work and open to a new browser window. That way your reader stays on your site while exploring any outbound links instead of leaving your site entirely.

4.  Check your images - Make sure any images you include in your post are the right size and dimension and are relevant to your article. Aside from  having a well designed blog, the images you use on your site will have a significant impact on the look and readability of your article. It helps to break the monotony of a long post. Don’t you notice that if you are reading a post that is text heavy, you tend to get tired and just browse through it quickly? Thoughtful and creative use of images tend to invite your reader in rather than push them away.

Endless Path Marty McPadden Flickr

5.  Check your sources - If you write posts that reference a lot of statistics or rely heavily on data, it is always a good practice to check your sources and make sure you give proper credit. Be sure to check that the names are correct of any people or brands you reference.

6.  Check that your videos are loading and working properly - If you produce a video as a component of your post, make sure it is working properly before publishing your article.  Again user experience must be your priority.  Check to see the audio is also working properly and that it is clear and distortion free. One tip we want to share is once you finish editing your video, upload it in private mode and watch your video again to check if it plays properly. That way you still have the opportunity to go back and fix any issues before making your video public. Once you are satisfied, then embed your video in your post and publish your article.

7.   Check your tags - This is very important in terms of making your post searchable and enhancing SEO. Make sure that you include relevant key words related to what your article is about.  Don’t over tag your articles.  Be smart about tagging. The best way to find words for your tags is to put yourself in your reader’s shoes. Think about what words they would use to search for your blog post.

8.   Check your title - When we write our articles, we write our title first. We then go back after finishing our post and check our title again to see if it still fits and makes sense. Make sure your title describes in 5 to 10 words maximum what your post is all about.  It should summarize the gist of what you want to express.  Make it interesting enough for people to want to click on it and also relevant enough for people to enjoy and learn from it.  You don’t want to lose the trust of your readers by misleading them or resorting to sensationalism.

This is a simple check list but ignoring any of the steps above is a mistake you can’t afford to make. Remember a reader might visit your site only once and if the experience is unpleasant you already have lost that person. They most likely will never be back.

Another good thing to remember is even after publishing your article and you see a mistake, go back and correct the mistake. Better to be late to correct a mistake than not correct it at all. We are only humans after all. Did we miss anything? Let us know. We would love to hear from you.



Image Credit: Marty McPadden



About the authors:

Marty McPadden founder and host of PodJamTv is a professional photographer, videographer, blogger, apple geek and a Production Supervisor at ESPN one of the largest sports network in the world. His vast knowledge in the above mentioned field will allow you our readers to tap into tools, apps, reviews and tips that he has learned and mastered over the years. How to’s and hacks that will allow you to have a richer online experience.

Misty Belardo co host and co writer of PodJamTv is an experienced blogger, designer and a self proclaimed Twitter-holic and an avid Facebook user is a Senior Production Manager at Barefoot Proximity, one of the most awarded advertising agencies across the globe. Her experience with writing, designing, SEO and brand and advertising strategy will give readers a point of view of what happens behind the scenes in the digital sphere.

© 2012, PodJamTV. All rights reserved.

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  • http://twitter.com/JeromeShaw Photo Travel Writer

    It is a good post but you need to read this post –> “then” follow step 1 of your post and have a look at your final paragraph rather “than” have a grammatical error mar your excellent information.

    I’ll be printing out your 8 steps and tacking them up on the wall behind my computer screen to remind me of the 8 steps to review before each post.


    Jerome “The Typo King” Shaw (I’m sure there is a typo somewhere in this comment but I can’t see it)

    • https://podjam.tv Marty McPadden

      Hi Jerome. We wish Disqus had a “love” button instead of just a “like” button because we love your comment! Thank you so much for the link to grammarist.com and letting us know about “then” vs. “than.” You would not believe how many times we reviewed this before we published. I was afraid something would slip through. :-)

      Your comment is a wonderful example of how community works and how constructive, actionable feedback is the lifeblood of any successful blog. We thrive on interaction with our community and your thoughtful comment is a big part of that. Thank you again Jerome for taking the time to comment and adding helpful and useful information. We really appreciate it!!

  • http://twitter.com/mistygirlph Misty Belardo

    Hi Jerome, I echo what Marty says, it is through comments like the one you made here that makes us better in what we do. Thank you so much.. we do love our community.

  • http://twitter.com/Staticulator M. Faizan

    Hello there Marty & Misty and a Happy Happy Tuesday to you both :D !

    I must say, this is one fantastic post. The steps stated there are so true, I have myself been doing much of these things, i learnt about some of ‘em myself, and some of ‘em through trial and error, Thank God : ). I am quite sure this post can be very helpful for new bloggers and also old ones, as it has got some crucial points which one should look at before going for the “Publish” button….which some of us press so fast when we are Excited…..LOL :D !

    Wishing you both a Wonderful week ahead : ).

    Greetings & Regards.
    Mohammad Faizan

    • https://podjam.tv Marty McPadden

      Thank you so much Mohammad. We know the feeling of being excited to hit that publish button. It actually happened to us with this post! A couple of readers were kind enough to point out a couple of errors in our post to us so we could correct them. We love our community. We learn so much and we can’t begin to express our gratitude. PodJam.tv would be nothing without you and everyone who reads, views and comments on our posts.

      Thank you again Mohammad for your very kind comment and encouraging words. It means to world to us!!

  • http://twitter.com/mistygirlph Misty Belardo

    Thank you M. You are so right about learning them through trial and error, i love that we all share the same experience and yes sometimes hitting the publish button right away when we get excited about sharing our posts lol =D Thank you again, your support and friendship means the world to us.

  • http://twitter.com/coxygru Coxygru

    Typo in penultimate paragraph: “ignoring any of he steps above” should read “the steps above”.

    • https://podjam.tv Marty McPadden

      Thank you for letting us know. I just went back are corrected it. Thank you again for taking the time to comment and letting us know about our spelling mistake. We really appreciate our community!! :-)

  • http://twitter.com/mistygirlph Misty Belardo

    Thank you for giving us the heads up.. we truly appreciate it

  • http://twitter.com/EAGodfather The Godfather

    Invariably, in a post about proofreading your blogpost before publishing, there will be errors, and your users will tell you about them.

    • https://podjam.tv Marty McPadden

      Very, very true. That’s why WE LOVE and appreciate our community!! =))

  • http://twitter.com/ridexc Karen Briggs

    In other words, edit!

  • Emmanuel Gonot

    Got here through Reg Saddler’s Empire Avenue mission. Excellent article, guys. Thanks! Shared all over.

    • https://podjam.tv Marty McPadden

      Thank you Emmanuel. Glad you liked it!! Thank you for sharing! =))

  • http://twitter.com/mistygirlph Misty Belardo

    Thank you Emmanuel.. Reg Saddler is awesome.. so happy you found the article useful =)

  • http://socialpositive.wordpress.com/ Nick

    Thanks for compiling a good list for every bloggers – novice and experienced. Great work.

    • https://podjam.tv Marty McPadden

      Thank you Nick. We appreciate that!! =))

  • http://twitter.com/1Claudiu Claudiu Gabriel

    excellent post

    • https://podjam.tv Marty McPadden

      Thank you Claudiu!!

  • Jackie Bigford

    Love that two of my fav tweeter peeps are working together. The article gives some good basic common sense suggestions. Great article! :-)

    • https://podjam.tv Marty McPadden

      Thank you so much Jackie!! =))

  • http://twitter.com/mistygirlph Misty Belardo

    Thank you Jackie so glad you enjoyed the article :)

  • Michelle Gilstrap

    Good tips, I have normally done all of the above and still missed something, we are only human.

    • https://podjam.tv Marty McPadden

      Thank you Michelle and you’re so right about only “being human.” We actually proved that with this post as readers were kind to point out some mistakes we made and we were able to correct them quickly. We LOVE our community!! =))

  • http://www.cvmaleri.se/ Crille Vuorenmaa

    excellent post!

    • https://podjam.tv Marty McPadden

      Thank you Crille!!

  • http://twitter.com/BewitchedSalem bewitched in salem

    Thanks for the blogging tips.
    Came over via Reg Saddler

    • https://podjam.tv Marty McPadden

      You’re very welcome and thank you!!

  • PauloMealha

    Great post!! Import “rules”. Thank you for sharing

    • https://podjam.tv Marty McPadden

      You’re welcome Paulo and thank you for sharing!!

  • http://twitter.com/azmushko Alex Zmushka

    8 real essentials. Awesome! Shared all around!

    • https://podjam.tv Marty McPadden

      Thank you Alex!!!

  • http://twitter.com/janetcallaway Janet Callaway

    Great checkpoints and I love the image. Well done. Aloha. Janet

    • https://podjam.tv Marty McPadden

      Thank you so much Janet!! =))

  • http://twitter.com/curbyscloset Chris Anderson

    It always takes longer than you want, but the end result is a much better post. When I started I thought it would take 15 minutes. It almost always takes an hour. Oh well. Maybe that is why there are so many dead blogs

    • https://podjam.tv Marty McPadden

      So true Chris. Misty and I really labor over every word when we write our posts or create videos. The extra time is well worth it. Thank you for commenting!!

  • http://twitter.com/abacnok Ernest Koncaba

    If I want to be sure my grammer is correct before I post something, I copy it and paste it into my wordpad, which also shows words not spelled correctly, puncation errors and paragraph breaks. And I found this out by accident.

    • https://podjam.tv Marty McPadden

      That’s a great idea Ernest. Thank you!!

  • http://www.greeneggsandmoms.com/ Anne @ GreenEggs&Moms

    When editing your work, do so in the “preview” option in wordpress. Viewing it in its (almost) published form will help you spot grammatical and formatting errors faster.

    For commonly switched words such as whole & hole, their & there, and your & you’re, I use CTRL F function and go through the article using each pair just to make sure I’m using the right word.

    • http://twitter.com/mistygirlph Misty Belardo

      Thank you so much Anne for your very valuable inputs I will definitely try it out. We definitely use the preview function on wordpress but never knew about the CTRL F function. Truly appreciate your feedback.

      • http://www.greeneggsandmoms.com/ Anne @ GreenEggs&Moms

        You are welcome, Misty. Yeah, the control F function makes it easier to find words in the post so you don’t have to read through the entire thing again. :)

  • http://twitter.com/AnnTran_ Ann Tran

    Hi Marty and Misty,

    Thank you for sharing such a great check list. The title of your post is a tricky one. Sometimes i have so many titles to choose from, that picking the right one is essential to your piece.

    I love the photo in this post! Where is that. ツ


    • http://twitter.com/mistygirlph Misty Belardo

      Thank you so much Ann. We definitely agree with you on the title piece, it is really tricky to write the title of a post. There should always be balance. I think you do a pretty good job with your blog posts, Marty and I are fans of your site. That is what we can love about our community, we learn so much from each other. The photo was taken by Marty at the Farmington Canal Linear Park located in Cheshire, Connecticut.

  • https://podjam.tv Marty McPadden

    Thank you Ann!!

  • http://twitter.com/trvlpionus Glenda Uy

    Got here through Mark Eveleigh – great article guys. Very useful.

    • https://podjam.tv Marty McPadden

      Thanks Glenda. Glad you liked it!!

  • http://www.satinwebsolutions.com/ Kristin Singhasemanon

    I would add to check your url (permarlink in WP) and Title tag (if your platform allows you to customize it). While you can let your software default these to your blog title, the title on your page is most effective as an attention-getting headline, while it’s sometimes better for SEO to shorten your url and Title tag a bit, making sure they include your keywords.

    • https://podjam.tv Marty McPadden

      Great suggestion Kristin!! Thank you!!