Social media has given people and brands the opportunity to make their message heard and there are so many venues available like Twitter, Facebook, and now Google plus. We have been both active on the said social networking sites and we have seen the tremendous impact it has on people’s lives. Gone are the days when people would look at you funny because you are communicating with your family and friends via Twitter or Facebook.
We know a lot of people who have had rewarding experiences and also know some who have struggled, always asking why their social media efforts are failing to reap any form of success. If you are a brand or a blogger or use social media in a personal way and want to get your thoughts, your posts, your message across, you know that it takes a lot of your energy and time. If people tell you that you need to unlock the secret to become successful with your social media campaigns, we believe otherwise, there really is no secret. Here are 7 possible reasons that you might want to check out:
1. You did not do your homework - Research is important at the start of any campaign that you run. Know who you are talking to and check who your competitors are so you can structure and plan your message accordingly. Give enough time to look at how people consume information and be present where your audience is active on.
2. You took branding for granted - Branding allows others to know who you are and what you stand for. Make sure you take all the necessary steps to ensure that you use the proper avatar. Write your about page or bio properly. Another thing that people often forget is setting up their Gravatar. This is important when making comments and sharing your opinion in the blogging community. Take the time to get these steps done right and you will definitely see great improvements.
3. You are not social - Engagement is key. You cannot expect people to listen to you if all you do is talk. Listen and participate in conversations. Reach out to the people who support you. Thank them, give them support as well. Being social is important both offline and online. If you have the opportunity to go to conferences or meetings to meet people you converse with online that’s even better. Building relationships takes time and it gets better if you put in the extra effort.
4. You share crappy content – Content is key when it comes to social media sharing. Be flexible and vary your content to fit the goals you want to achieve. There are so many tools available at your disposal to allow you to share good content. One thing that we believe in is to make sure that aside from sharing what people share with you, try to take it to the next level and create your own content. This in turn will help you build credibility and make you a better source in whatever field of expertise you are known or want to be known for.
5. You are not committed – Commitment is important. Building relationships with people whether it be personal or for business takes time. You cannot just create a page on Facebook or an account on Twitter or open a blog and not populate that with compelling content. People will follow you or like your page because they feel that you have something worthwhile to share. Follow through and you will not go wrong.
6. You only think of yourself - Learn to give. Do something worthwhile for others without expecting anything in return. Give recommendations and be helpful to the community you belong to.
7. You Do Not Measure Your Every Activity – We are both stats geeks and we love to measure our activities online. Measuring your activities will help you determine if you are reaching the goals you have set in the beginning of your social media efforts. This will also let you plan and share better content with the audience that you have built over time.
We both believe that hard work and persistence is key to the success of anything that we do. The 7 reasons enumerated above is part of what we considered when started this site and we hope that these are helpful resources when beginning or improving your online presence. If you have other reasons that we missed, please leave us a comment, we would love to hear from you.
Image Credit: WebstockBox
About the authors:
Marty McPadden founder and host of PodJamTv is a professional photographer, videographer, blogger, apple geek and a Production Supervisor at ESPN one of the largest sports network in the world. His vast knowledge in the above mentioned field will allow you our readers to tap into tools, apps, reviews and tips that he has learned and mastered over the years. How to’s and hacks that will allow you to have a richer online experience.
Misty Belardo co host and co writer of PodJamTv is an experienced blogger, designer and a self proclaimed Twitter-holic and an avid Facebook user is a Senior Production Manager at Barefoot Proximity, one of the most awarded advertising agencies across the globe. Her experience with writing, designing, SEO and brand and advertising strategy will give readers a point of view of what happens behind the scenes in the digital sphere.
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