10 Essential Ingredients Of A Successful Blog

There are many blogs created everyday. WordPress alone has 73 million registered blogs and growing. We both find blogging fun and a great way to express our thoughts and opinions about certain subjects. We both have been blogging for several years now and we see ourselves blogging for as long as our audience enjoys what we have to share.

During our time as bloggers, we have often seen some people find blogging a frustrating experience and ask what they must do to get people to read their blog and how they can be successful bloggers? Blogging takes a lot of work and planning. No success comes overnight. Experience and a lot of observation and conversation must be taken into consideration before you even start your first blog post. Here are 10 essential ingredients we hope will help guide you on your blogging adventure.

1. Create killer content – No matter how beautiful your blog is, if your content is boring or sub par, no one will come back or even read the rest of your articles. Quality content is crucial to the success of any blog. Write about subjects you are passionate and knowledgeable about. That way ideas will flow easily. Most people just and try to copy styles of the successful blogs without making the effort to come up with their own original ideas. If you only copy styles to get attention, you will eventually run out of ideas.

2. Design must be appropriate with your theme – Setting up your blog properly in the beginning is important. Think of your readers and design your blog appropriately. Some people complicate the design of their blog because they have seen somebody else use a particular design. You can use other blogs as your inspiration, but make sure when you design your blog, you create a pleasing user experience for your reader.

3. Balance copy with images – We always believe that there should be balance between copy and images. Break-up long sections of text with images especially if your blog is text heavy. Be sure to make sure that the image you select is appropriate with the subject you are writing about. There should be a natural flow. Consider the symmetry of how the entire post looks.

4. Check your grammar and spelling – In our article The 8 Steps To Follow Before You Publish Your Next Blog Post, we emphasized the importance of checking your spelling and grammar. People won’t be enticed to read your articles if they are poorly written. No matter how good your idea is, if it is not presented properly then it is a waste of time for you and your readers. Have your readers in mind, respect their time and make it worth their while to keep coming back to your site.

5. Make your articles searchable – Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines. You can easily do this by making sure that you use proper tags. Some people are lazy in not tagging their articles with keywords appropriate for their particular blog post. Some overdo it. The key here is balance. Another way to help your articles become searchable is by making sure you have awesome content. When your content is useful and shareable, people will not have any qualms about sharing it.

Keyboard image by Marty McPadden

6. Take time to write descriptive titles for your blog posts – We cannot emphasize enough how important it is for you to take time in composing a descriptive and inviting title for your articles. Remember the title of your blog post will be the first thing people see. The title should summarize in 8 to 10 words the essence of your post.

7. Give proper credit where credit is due – We are lucky that we are able to produce the images ourselves that we use for our blog. The images are either photos we have taken or images we have designed. On the other hand, for those of you who are planning to use images that you found on the internet, it is always best practice to ask permission or give credit to the owner of that particular image or photo before including it in your post.

8. Make sure your links are working properly – When you refer to a particular idea or content from another website, it is common practice to link to it. Make sure that when you do add a link to your posts, the link actually works. Also, make sure the link opens to a new browser window or tab. This keeps people from automatically leaving your site when navigating to another page linked in your post.

9. Make it easy for your readers to engage with you – The best way to get feedback from your readers is to enable them to share their opinions with you. The only way to do that is by making it easy for them to comment. Some people add captcha for moderation, but this will tend to frustrate your reader and make commenting a tedious process. One of the best things you can do is add plugins to your site to prevent spam comments.

10. Have a proper bio available – It is always good practice to add an author’s bio box so people to get to know who you are. Make sure to include what you like, your interests and your experience in your main areas of knowledge in your bio write-up. Add the social sites you are active in if you like so that your readers can connect with you beyond your blog.

There you go, our 10 essential ingredients to consider. Did we miss anything? Please share your ideas with us here by leaving us a comment. We would love to hear your views.



Image credits: @MartyMcPadden @mistygirlph

Subscribe TODAY!
Get PodJam.tv delivered right to your inbox


  1. says

    Great suggestions and completely agree. The tip about images is especially important when it comes to blogging…taking images without crediting can be “dangerous” thing to play with on the Internet.

    • says

      You’re so right Jonathan. We always prefer creating our own content whether that’s writing, video and photographs that we use. It’s actually more fun that way since it gives you a better sense of accomplishment since you did it on your own. Thanks again for your comment!

  2. says

    These are important elements to run a successful blog and the most important is creating a killer content.

    Another essential ingredient of a successful blog is its USP.


  3. says

    Thank you for this information, as I am developing several blogs right now, myself. It will help to know that the time I am taking in planning and developing will be likely to pay off in the long run, rather than rushing into it and developing a reputation for sub-par material.

    • says

      Thank you Angela. You are definitely doing it the right way. Blogging success is a long road and the more effort and work you put in up front, the better your results will be. Best wishes for much success!!

  4. says

    Great article with some useful tips to write a successful blog. We all know the number one thing is writing great content, but we never see blog posts on how to write it. Granted, there is no cut and dry process of writing, and nor can anyone guarantee you “follow these steps and your post will go viral”. The key is finding what works for you. What have you guys found most helpful when creating content?

    • says

      Thank you for your comment and insight. For us, it’s about being true to yourself and what you’re passionate about when creating content. We recommend writing and creating content about what you love. In doing so, your passion will shine through and you are more likely to form true connections with your readers and viewers.

  5. newto43 says

    I too agree about aknowledgement and crediting of others works as I did a stint at a rights collection society and breaches of copyright in music are increasingly coming under the radar.

  6. says

    Number 4 and number 8 are big ones for me. I laugh when I’m reading a “professional blog” and it is laced with basic spelling mistakes or a click shared links that take me nowhere or somewhere unintended. Thanks for the great tips!

    • says

      I couldn’t agree more Scott especially when it only takes a little time and effort to avoid those mistakes and demonstrating you care about your audience enough to post professional and accurate content. Thank you for your comment!

  7. R.G. Riles says

    Sound advice. Although I blog on WP and my own website, I found this one through StumbleUpon – which is quickly becoming one of my favorite tools to find great content out there. I have a question of specificity; if you know a good amount about a wide array of subjects, what’s the best approach? Separate blogs? Or just categorize them separately? I could put a lot more content on my main blog if I wasn’t worried that I would stray from my typical reader’s interests. Yet, I don’t want to draw in one kind of reader, then let them down because most of my content is specific to other subjects. A conundrum, eh!? Anyhow, thanks again for sharing! -R.G. Riles

    • says

      Depending on the topics and how closely they’re related, I would at least separate posts by category and make sure your layout is easy to navigate for the reader so they can easily find the content of interest to them. More importantly, stick with what you’re passionate about and focus on building your community. Above all, have a clear vision what your blog is all about and clearly communicate that to your readers. I hope that helps. :-)

  8. Abid Pasha says

    In addition to your comments para, people who are doing baklinking for their pages usually write one comment and try to post it on as many blogs as possible to get more and more backlinks with minimum efforts. Usually these comments are general like I like your post or I find your website very helpful blah blah blah… What I do is I check each and every comment before approving for plagiarism just because my blog is free of plagiarism, why shall I accept comments with plagiarism :) Google don’t like it.

  9. cf winn says

    Love the ingredients you’ve listed here and am eager to use some of them to polish my skills. My readership is growing and I certainly don’t want to disappoint, and always want to dazzle! Thanks for posting!

Leave a Reply

Your email address will not be published. Required fields are marked *